Mauricio Chaves-Mesén
472 · Vol. 11 · William Walker Atkinson, writing as Theron Q. Dumont

The Advanced Course in Personal Magnetism

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A progressive course in awakening personal magnetism through self-belief, emotional control, character, voice, gaze, posture, breathing, and the deliberate exercise of will.

First pages

The Secrets of Mental Fascination

FOREWORD

In my previous Work, “The Art and Science of Personal Magnetism,” I gave the principles and elementary rules for developing personal power and influence.

In this work the subject will be continued, although it will be a complete work in itself, as no doubt many will secure this volume before they know there is a previous work.

Those who have read “The Art and Science of Personal Magnetism” will better understand these ‘advanced lessons, because we have repeated very little of the matter contained in the former work. ‘

I will not go over old -beaten paths, or indulge in abstruse terms, but will give in a condensed non-mystical style all I have been able to learn of this wonderful power, from the latest and ablest teachings on the subject.

As in my previous work, all technical terms have been avoided, so that even the layman may readily understand. Some time ago one of my students asked me why I had met with such remarkable success in my teachings, and my reply was that, after many years of study, I have succeeded in working out a united system along purely scientific lines, which is practical and appeals to reason. In a short time the faculty of intuition is developed, and as one secret is unfolded the key to another is placed in the hands of the student.

For years, at a great expense, I bought course after course of instruction. I studied everything I could get hold of relating to the secrets of personal magnetism, and success. Many of these instructions were guaranteed to accomplish wonders, and I earnestly waded through their abstruse terminology, hoping to find the key.

I found that many others had, pursued the same course that I had, and that the results were unsatisfactory. Then I concluded that something must be wrong. In time I realized that the private lessons, which were expensive, were got out as a money-making proposition. They were not concerned with the effort to give students value received; to make the work concise and readily understood and applied, -but merely to confuse.

Naturally this method of procedure could not attract success. The foundation upon which they built was wrong. In my search I found some grand truths. I gained a little from each one, and thus I have been able to put into a condensed and perfectly simple form all the secrets which.

I have discovered and proved, so that I am confident that the student who earnestly learns and applies these straightforward and practical methods will be able to win. success. They have been worth thousands of dollars to others, and will be, I know, to you.

What I am giving you in this volume has been personally tried and proved.

From my long experience I am certain that if you study the lessons and practice them, you can become magnetic and make, good. If you have not met with the success you desire; if you have not been able to carry out your plans, just get busy and read my lessons carefully.

Through your higher self you can come in contact with tremendous forces and you can master the secret of the Omnipotence of Natural Law.

One thing I must impress upon you, and that is that you must always use your forces wisely. You must never attempt to use your power to further anything that is dishonest.

If you should thus attempt to misuse the power you enquire, I can assure you with absolute certainty that you will drew unto yourself penalties in exact proportion to the wrongs you have done.

1. THE ADVANCED COURSE IN PERSONAL MAGNETISM

Everyone possesses a. certain magnetism which eludes the photographer; which the painter cannot reproduce; which cannot be chiseled by the sculptor. Although it cannot be seen, nor really described, personal magnetism is a tremendous power. It is a very important force in life; and those who possess it will meet with the most happiness and attain the greatest success in life.

Many poor boys and girls have envied the rich youth who does not have to go out in the world and earn a living, when all the time they may have in their possession a magic power, which, if properly developed, ‘will bring them greater honor and success than that of the rich man’s money.

The men or woman with a charming personality is wanted everywhere, while the millionaire cad will not be tolerated, except to be made a joke of. The man with a magnetic personality, with a very limited capital, is far more likely to succeed in business than is the rich man who has an unprepossessing personality.

There is a law back of all creation which evens up accounts. No one is given all the advantages.

There are many young men who have started in business with almost nothing in a financial way, but who possessed a strong, clear magnetic power which enabled them to secure credit. Jobbing houses, wholesale dealers and business enterprises of all kinds are willing to take a chance with a pleasing young man of promise. ‘

We meet persons who are well-groomed, persons who have agreeable manners and are attractive, persons who possess a great deal of magnetism, but we seldom meet one who possesses all these.

In this work I shall show you how to cultivate all of them. When you have acquired all these qualities, you will possess a talisman which will open all doors to you.

The person with pleasing manners is seldom refused any request. They have such an attractive way with them that you feel it is a pleasure to do something for them.

You have all met such persons. I know a salesman who can sell almost anything. Here is his secret: He interests himself in you at once, and makes you feel that he is doing you an especial favor by letting you buy his goods.

He is so attractive and his manners are so ingratiating that you admire the man. He brushes aside all formality and in a short time after you meet him you exchange confidences as though you had been life-long friends. He is so different from other salesmen that you feel it would be a pleasure to do business with him. The chances are that he may sell you something that you do not want, but at the same time he will give you the impression that he would rather lose his right arm than to permit you to take anything you do not need.

THE POWER OF MAGNETISM IN BUSINESS.

The promoter knows the value of personal magnetism and does everything in his power to develop that latent force in himself. The businessman is now beginning to realize its power and is looking for employees who have, a winning personality, those who may become magnetic by a little training.

Few persons are proof against a persuasive influence. In every walk of life we are constantly swayed by the charm and the magnetic' personality of some whom we meet. Those who are the most fascinating achieve the greatest successes.'

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